Advertising Week Europe put forward a student competition to come up with an advertising strategy for their leaning platform AWLearn, the winners would present their work on the New Gen Stage at AWE 2019.

I worked with Alex Bellinger, Alice Ng and Duyi Yin to create the winning strategy where we positioned AWLearn as an Investment Bank where the more you invest the more your knowledge grows.

I worked on developing the strategy and the copy for this project.