E M Lynch | Back to Basics – Dalston Soda
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About This Project

This project was created with Yucy Wang for the YCN Student Competition where we worked on the brief to create a campaign for Dalston’s Soda and Fedrigoni.

BRIEF: Create a physical, tactile campaign to super-size awareness for Dalston’s— with Fedrigoni paper at the heart of it.


Many people wish they could live a simpler life. This campaign will create engaging social activities with a traditional twist and help people find alternative and unique ways to explore life with Dalston’s rather than relying on overused technology.


A link to the video of our entry can be found here: https://www.youtube.com/watch?v=okWik6U7hrs